School friends Trevor Brice (born 12 February 1945, Rochester, Kent, England) (vocals), Tony Goulden (born 21 November 1944, Rochester) (guitar), Dick Allix (born 3 May 1945, Gravesend, Kent) (drums) and Tony Jarrett (born 4 September 1944, Kent) (bass) formed the band in Kent in 1968, originally calling themselves The Avengers. They played local clubs and were spotted by entrepreneur Roger Easterby who became their manager and producer. Having changed the name of the band to Vanity Fare after the novel, Vanity Fair by William Makepeace Thackeray, they signed to Page One Records (a division of Bell Records). Vanity Fare achieved a UK hit single with their first release, a cover of "I Live For The Sun" (originally recorded by The Sunrays in 1965) in the summer of 1968. Following two more singles, "Summer Morning" and "Highway Of Dreams," both of which failed to make the UK Singles Chart, they released their biggest UK hit "Early In The Morning." Written by Mike Leander and Eddie Seago, it reached number 8 in that country in August 1969 and number 12 in the U.S. in early 1970.
For their next release "Hitchin' A Ride" they added keyboardist Barry Landemen (born 25 October 1947, Woodbridge, Suffolk, England) to the group. "Hitchin' A Ride", written by tunesmiths Peter Callander and Mitch Murray, gave them a million selling hit reaching number 5 in the U.S. Billboard Hot 100 and making number 16 in the UK in January 1970. This disc sold over one million copies, and received a gold disc awarded by the Recording Industry Association of America.
The hit was preceded by a tour of the United States, following which both Dick Allix and Tony Goulden left the band and were replaced by guitarist and singer Eddie Wheeler and drummer Mark Ellen.
Two more singles followed before the end of 1970; Mike Leander and Eddie Seago's "Come Tomorrow" and Roger Cook and Roger Greenaway's "Carolina's Coming Home" both of which failed to dent the charts on either side of the Atlantic.
Over the next couple of years more singles were released including Tony Macaulay's "Better By Far" on DJM Records in 1972, but none of them entered the charts. Following this they decided to concentrate on live performances touring Europe, where they were having hit singles. Following the mid 1970s, and amid many band member changes, the group recorded only sporadically. In 1986, the band attempted to represent the UK in the Eurovision Song Contest, finishing third in the UK heat of A Song For Europe, with the song "Dreamer" featuring Jimmy Cassidy on vocals, Phil Kitto on keyboards alongside Ellen, Wheeler and Hagley. In 2007 they toured alongside P. J. Proby.
They are still together today, and performing live stage shows.
In his spare time, Brice sings second tenor with the City of Bath Male Choir, who reached the final of BBC One's, Last Choir Standing.